It's our Fall Sale! Buy any 3 teas & get one FREE! Use code "itscoldoutside" at checkout.

What is Matcha?

April 11, 2018

Matcha - the new superfood! 

Everyone's talking about, so what exactly is it?

Matcha is finely stone-ground tea leaves. What is truly special about Matcha though is that these tea leaves are carefully grown in the shade for several weeks, and this dramatically increases the amount of caffeine and theanine that is produced.

Caffeine and Theanine, when in combination with one another, can significantly increase your reaction time, your working memory, and your reading abilities. This makes Matcha perfect for those studying, or in highly intense and fast-paced workplaces where quick reactions and sound memory is needed.

Caffeine and Theanine also have been shown to improve sleep quality and lower anxiety. Just don't drink too much too close to bed time!

Of course, Matcha also contains antioxidants that also help you look and feel fantastic too!

At Earth & Water, we have an amazing selection of Matcha to suit your needs. Whether you're looking to get started with our Organic Pearl Green Matcha, have a taste for our fine Ceremonial Matcha,are looking for that perfect Latte Matcha, or maybe are looking for something more exotic like our Korean Matcha - we have a Matcha for all your needs!

So dive in, grab a cup, and feel good about your sustainable, ethical, and incredibly healthy matcha tea!